Genesis It is the first range with double-action anti-hair loss products: ideal for all women, regardless of their lifestyle and degree of hair loss.
Formulated with a cocktail of highly effective ingredients that instantly strengthen and thicken the hair fiber. It gives hair a fuller appearance, more strength, improved fiber retention*, and 84% less hair loss**.

*Clinical study, 99 people, 6 weeks of use.
**Hair loss due to breakage. Instrumental test on Bain Nutri-fortifiant + Masque Rénovateur + Ampoule/Sérum Aminexil.

HOW DOES GENESIS WORK?
A double anti-hair loss action for your client:
Instantly: PROTECTS AGAINST DAILY EXTERNAL AGGRESSORS AND ANTIOXIDANTS thanks to Ginger roots and native Edelweiss cells.
In the long term: STOPS HAIR LOSS, STRENGTHENS HAIR ANCHORING AND RETENTION, AND REDUCES HAIR LOSS FROM THE ROOT thanks to Aminexil.

Benefits of Bain Hydra Fortifiant:
- Prevents the risk of hair loss due to breakage from brushing.
- Reduces hair loss due to breakage from brushing by 97%*.
- Gently removes sebum and pollution particles from the scalp and hair.
- Provides fat control.
- Gently cleanses the scalp and hair while providing hydration.

*After applying Bain Hydra Fortifiant.

WHO IS IT FOR?
Genesis is for all women who suffer from hair loss and are looking for:
- Instant hair care results
- Effectiveness of anti-hair loss solutions